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Legendary former Liverpool manager Bill Shankly once quipped that football wasn’t a matter of life and death, it was more important than that. This was called into question in the early weeks of the COVID-19 pandemic, with the Champions League match between Liverpool and Atletico Madrid in March widely criticized for its role in the spread of the virus in the U.K., as thousands of Spanish fans who were barred from watching their team at home flocked to Merseyside to watch their team in England.

A three-month postponement of competition soon followed, with all matches upon the resumption of affairs in June being played behind closed doors. This has had huge financial implications for clubs around the world, with Deloitte suggesting that in the Premier League alone, clubs will have lost over £500 million as a result of the pandemic, with matchday revenue considerably affected. Indeed, they predict that for the 2020/21 season, matchday revenue will be hit by over £300 million across the division. …


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As a global design consultancy, we’re driven to maintain a global presence and strong international connections. So, when an Asian Manufacturer came to us with an opportunity to partner on a project, we took it in full swing. Collaborating across continents can be seen as or is a challenge on it’s own, especially when you add the Covid-19 pandemic into the mix. However, with our robust pre-existing ability to work remotely, it was a challenge we were excited to face.

Collaboration is key when it comes to unlocking new technology or business. But a common work location shouldn’t nor is it a prerequisite for a project to be successful. There seems to be this assumption that physical collaboration plays a large role in success for innovative digital products or services to succeed. …


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Edenspiekermann’s Director of Design Driven Innovation, Jonne Kuyt, was interviewed by MarketingTribune about how Edenspiekermann is moving forward during a pandemic. He sees that to drive growth during a crisis, a mentality change is essential.

How are you and your offices doing?

We have all managed to stay healthy so far, which is really important. We were already well trained as remote workers, but I am proud to say that we’ve proven to be extremely efficient in adapting to the new situation. Naturally, this is an essential factor in getting through this crisis smoothly.

A few years ago, we shifted our strategic focus to design-driven innovation. For us, the traditional agency proposition was not sufficiently future proof. We had to play a different role using our knowledge and focus. Now we are more focused on radical digital business renewal, service innovation, and data-driven product design. As a result of this transformation, we are currently working on various projects, such as seamless passenger flows in public transport and airports, digital driving experiences for Faraday and Mercedes, and digital product and business innovations within healthcare, publishing, and fintech. …


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by Nick Sia

I recently just finished my internship at Edenspiekermann Amsterdam as a UX Design Intern. Dare I say it was the best internship experience I’ve had. I was placed in great projects and working with fantastic people. Also, living in an amazing city called Amsterdam is a huge bonus.

Before getting this internship, I’d actually applied to Edenspiekermann two years ago. Little did I know that I was still a very young and inexperienced designer. Not being in design school definitely gave me a little bit of disadvantage in terms of hard skills, but I didn’t stop there. Two years went by, I self-learned design from trial and errors, then I hit the jackpot (I guess?). …


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Over the past decade, companies have invested heavily in digital transformation. However, all the time and money spent on digitalizing operations, systems, and channels may soon be sunk, when they realize that competition is not really about technology, but rather about data. Which, to gather, does not require more digital transformation, but a much more fundamental rethink instead.

Digital didn’t fundamentally transform companies

Let’s face it; after years of buzz around tech and disruption, most companies that still exist from before, essentially do what they did previously. Taxis drive you around, banks lend you money, and insurers sell you more coverage than you actually need. Of course, in much more modern ways, with less people and a digital interface. …


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The high-capacity needs and a demand for improved quality of care in both the mobility and healthcare industry require that services become more customer-centred and focused on the complete experience. How does this impact mobility providers? They’ve had to turn towards a design thinking model and the use of technology to more effectively reach their goals.

However, despite healthcare providers constantly advocating “patient-centered care,” they’re still woefully behind when it comes to improving the access and layout of their services. In our experience in the mobility industry — working with clients such as Schiphol, ProRail/NS, Seamless Air Travel, Volkswagen — and our partnerships Helios, the Swiss Red Cross, and other agencies in the healthcare industry, we’ve been able to glean many insights after realizing passengers and patients really aren’t that different. …


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Building strong relationships between companies and customers is an essential part of the way we run our business. We’ve been involved in projects where we helped design the next level in-car experience for Mercedes and Faraday Future. From these experiences we concluded that building a non-physical connection through voice control and interfaces needs to take a big leap when it comes to understanding human behavior as well as interaction in order to make tech work in completely new and innovative ways.

Self-watering plants monitoring their own water level is nothing new in IoT. Convenient, for sure. However, this automation only serves to distance you from your plant. You no longer have to look after it, giving you no real reason to interact with it any more. It’s automation as a convenience. But it also disconnects you from what might be the core reason for having plants (apart from the aesthetics); people like taking care of a plant — it provides us with a feeling of responsibility. …


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Climate change is real, scary, and here to stay. It’s not an issue that will go away anytime soon. So what can we do about it? Some people say that as a single human, you can’t make a huge difference. After all, the predicament we’re all in isn’t the result of one person’s actions — it’s the buildup of millenia of human presences on this earth. The fact of the matter is that we have overwhelmed our home. There are too many humans in too little space, and there aren’t enough resources to go around.

So if one person can’t really make a difference, what’s the point of trying? As Elizabeth Warren pointed out during CNN’s climate-focused Town Hall, large, energy-consuming, carbon-producing corporate interests have frequently tried to redirect the conversation surrounding solutions to climate change back to altering personal habits — energy-efficient light bulbs, reusable straws, good recycling practices — and move the conversation away from sweeping legislation that would impinge upon these company’s profits and freedom to operate with few environmental regulations. That’s not to say that personal habits aren’t important, because they are. As Greta Thunberg says, ‘you are never too small to make a difference.’ We should keep up our recycling, reject plastic straws, replace those old light bulbs with smart, energy-efficient ones. But we should also recognise that ultimately, what we need is legislation that can actually regulate corporate interests. …


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Elsevier, a global information analytics and technology company, helps institutions and professionals progress with science, advance healthcare, and improve performance. One of the many services that Elsevier provides is Elsevier Author Services to support researchers throughout the publication process with a wide range of products and services that help them improve their articles before submission.

Since the redesign of Elsevier’s corporate brand, the service platform became outdated and disconnected from the customer and the rest of Elsevier’s products and services. To become more relevant for customers and organizations a redesign of the platform was therefore needed.

In this first release we’ve mainly focused on adapting Elsevier’s visual language and UX principles and presenting services in such a way that it connects to the customer’s process and other Elsevier offerings. The platform is now more clear, simple, and mobile-friendly resulting in an improved user experience, making Elsevier Author Services a trusted source of scientific information again for both customers and organizations. …


Edenspiekermann was chosen as the lead partner to design the new website of HUK24 Germany’s largest vendor of online car insurance, which boasts more than 2 million customers. Our main goal was to create a new visual identity, bring the website’s user experience to a new level and boost innovative thinking in joint teams in Coburg and Berlin.

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For HUK24 and parent company HUK-COBURG this effort is mission-critical as they respond to an upheaval shaking the industry: the rise of InsurTech companies like Friday and Lemonade have transformed the sector, while giants like Amazon & Co are looking to break into the business themselves. …

About

Edenspiekermann

Hello. We are Edenspiekermann, an independent, global design agency. We solve business problems with design.

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