Rethinking Insurance: Edenspiekermann with HUK24 — an interview with W&V

Relaunch of HUK24: The “hard way” to agility and user centricity

Germany’s largest direct car insurer HUK24 has completely revised its online offer, accompanied by the Berlin agency Edenspiekermann. What lies behind the UX mantra “simplicity” — and how the market leader wants to keep attacking InsurTechs at bay.

In deep talks: Dimitri Steinel, Director of Technology (left) and Michael Wiesemann, Partner & Director Strategy (right) from Edenspiekermann and Dr. Uwe Stuhldreier, Marketing Director HUK (middle).
The new look of HUK24’s website — clear and tangible.
The new sleek tariff calculator of HUK24 — a better approach to personalization.
Passionate discussion at eye level with one goal: the best idea.



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